The Center for Internet Marketing Research and Education is the First School of Internet Marketing in the Philippines
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"We offer hands-on and customized training courses"
This website is the Online School of CEO-Entrepreneurs

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Our exposure to Western culture is broad and deep.

This gives Filipinos capacity to emphatize and understand the needs of the customers from the other side of the globe.

The Filipinos’ proficiency in English and high level of Marketing and IT skills give them an edge over other Asian competitors. The Philippines is ranked as the third largest English-speaking nation in the world.

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I. INTERNET MARKETING PROMOTIONS OUTSOURCING - for those who want to outsource or contract out the whole internet marketing promotion processes. We will become one of your profit centers with a very cost-efficient operation. Business processes that can be outsourced include search engine optimization (SEO), search engine marketing (SEM), increasing sales conversion, email campaigns, mailing list management, product upsell and cross-sell, website content build-up, weblog content, link exchange with other websites, customer relations management, affiliate marketing, eCommunity building, etc. Click here

II. RETAINER CONSULTANCY - for those who prefer to consult an internet marketing expert anytime, similar to a retainer legal counsel, especially for those who are launching regular internet marketing campaigns. Click here now

III. INITIAL EXPERT ASSESSMENT AND STRATEGY FORMULATION - for those with no website yet but seriously planning to publish one on the Web, it is better to hear from an expert first before plunging to unfamiliar field. This might save you huge sums of money. Also, from the axiom "always start with a strategy in mind" - this shall cover your strategy and tactics. Click here now

IV. PROJECT MANAGEMENT - for those that do not have a qualified Internet Marketing staff, hire me as your Project Manager for a 2-3-month duration and I will help you navigate the minefields, according to your budget and specifications. This service includes expert assessment, formulation of TOR and its bidding. You can also extend my stay to see through the TOR's execution, acceptance, and maintain quality control. Click here now

V. STAFF TRAINING - for those who intend to maintain an in-house internet marketing team or have already an existing one, I will analyze and improve your process, update your staff's skills, and provide them with continuous online training. Click here now

VI. EXECUTIVE COACHING - for busy entrepreneurs, decision-makers and marketing executives who can't spare much time away from their office operations but must immediately grasp and harness internet marketing to contribute to the company's profitability. I will come to you instead. I offer you customized lessons, varied delivery, and at your own time, place and pacing. Click here now

VII. ONLINE TRAINING - what is unique in this 3-month training is its being hands-on and step-by-step. You will be interacting with your Trainor and classmates through Web 2.0 technologies available. Click here now

From the beginning up to your internet marketing campaigns, I'll stay with you, in any capacity - as Coach, Consultant, or Trainer.

Our complete range of Internet Marketing services ...

Executive Coaching | Group Coaching | Seminar-Workshop | Retainer Consultancy | Expert Assessment | Board Advisorship | Internet Marketing Promotion | Project Contractor | Website Critique

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A Life Less Analog by Joey Alarilla

You can see it reflected on the top search trends on the Yahoo! Philippines most of the time: Filipinos are searching for more entertainment-related content online. Whether it’s the latest Willie Revillame controversy, or wardrobe malfunctions of different stars, online users in the Philippines can’t get enough of celebrities.

One of the key findings of the Net Index 2010 Philippines study that Yahoo! and Nielsen Media released today is that search tops the online activities of Filipinos. From 58 percent in 2009, search has grown to 76 percent this year, with young and middle-aged users (10-39 years old) driving usage.

Jay Bautista, executive director of Nielsen Philippines, said at a press briefing that the craving for entertainment-related content is what propelled search on top of Filipino online activities this year.

Entertainment-related content accounted for 62 percent of searches, video was responsible for 52 percent, while information/research documents accounted for 44 percent and music/audio clips, 31 percent.

Bautista also noted that social media was driving the online activities of Filipinos, citing in particular the staggering growth of Facebook usage in the country from four percent in 2009 to 83 percent this year.

“Social media has four distinct areas,” Bautista said, namely, social networking, user-generated content, community groups/forums and blogging.

He said that social media usage varies depending on factors such as income. Lower-income individuals, he pointed out, concentrate on consuming content, whether user-generated content such as online video or social networking updates. Those with higher education and better income are more likely to multi-task, creating as well as consuming social media.

In his opening remarks, Yahoo! Philippines general manager Jack Madrid stressed that Yahoo! partnered with Nielsen to provide an in-depth study on the online behavior of Filipinos.

“Net Index 2010 is a way for us to give a deeper understanding of the Filipino Internet user,” Madrid said. Through these insights, Yahoo! is better able to fulfill its commitment to fully addressing the needs of its audience and partners.

“This is all about the audience and the integrity of our stories,” Madrid said, as he cited Yahoo! Philippines’ successful Purple Thumb coverage of the Philippine elections as a case study not only for the Philippines, but other markets.

In response to a question from the media, Madrid also cited the newly launched Yahoo! Pulse social networking service that integrates the Yahoo! and Facebook experiences of users on one platform.

Download now the FREE Step-by-Step Guide to Social Media Marketing For Business.

To follow the ongoing social media coverage of Net Index 2010, follow the #NetIndex2010 hashtag on Twitter and the @yphnewsroom Twitter account.

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Joey Alarilla is the social media editor of Yahoo! Southeast Asia



Internet Marketing Philippines
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Internet Marketing Philippines

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